Twitter Web Analytics
Twitter have announced the release of Twitter Web Analytics.
Twitter is a powerful platform for websites to share their content, and
drive traffic and engagement. However, people have struggled to
accurately measure the amount of traffic Twitter is sending to their
websites, in part because web analytics software hasn’t evolved as
quickly as online sharing and social signals.
Twitter claim the new software will enable three key benefit:
- Understand how much your website content is being shared across the Twitter network
- See the amount of traffic Twitter sends to your site
- Measure the effectiveness of your Tweet Button integration
This is fantastic news for any school who use Twitter and it will be
rolled out in the next few weeks. We will let you know when its
available!